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Social Suicide (Part 3)
Bob Weinstein is a journalist who covers technology, project management, the workplace and career development.
When Travis Dudfield, public relations manager at Toronto-based junk-removal company 1800GOTJUNK, tweets from his company, he carefully balances news from the company with news or topics of broader interest. Then he takes the time to re-tweet what others have posted and add some words of his own as a comment.
Dudfield’s advice: “Whatever your social media strategy might be, it will be ineffective if it does not relate to the product or service you are representing. Making noise for the sake of making noise is a waste of time, and may even detract from your goals.”
Dudfield says that many of the people following his company on Twitter are environmental advocates, professional organizers, entrepreneurs, franchise experts and customers. Knowing this, the information he posts or re-tweets is about environmental initiatives, entrepreneurship, franchising or de-cluttering. “This information is interesting to those following because it directly relates to what my company does.”
How to avoid putting your head in a social networking noose
Having worked on social media campaigns and projects for clients, Michael Shmarak--a principal of Sidney Maxwell Public Relations in Chicago--says social networking traps can be avoided by thinking carefully and strategically about its aftermath. To avoid embarrassment and not crimp your …
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