Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Anticipate Volume
Drew is a former IT practitioner, project and program manager and software development executive. He is the owner of Davison Consulting and the author of Project Pre-Check, the stakeholder practice for successful business and technology change, an innovative approach that delivers major business and technology change successfully.
Many changes in the business and technology world are undertaken explicitly to drive or support increased volumes: more clients, new services, or greater use of existing ones. Even small changes can drive huge changes in usage. Here are some examples of project nightmares that might have been alleviated, if not entirely avoided, if more attention had been given to the volume outcome.
This is the second article in a series on best practices for managing change initiatives. However, instead of focusing on common, if still misunderstood, techniques such as business cases, risk management and change control, this series will explore some lesser known and underused practices that can make a fundamental difference to the success of a project.
Most projects will affect a number of business or operational activities whose changing volumes will, in many cases, be a reflection of the success of the change. The activities can range from business transactions to web site hits, help desk calls, staff hires and departures, or number of sales, clients, contract terminations, widgets produced, and so on.
The projected volumes, mix and anticipated peak periods associated with these activities and the levels of confidence behind these projections can have a dramatic impact on the nature of the solutions considered and the associated costs and risks. Therefore, …
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