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Project Branding for Better Workers and Cooperative Stakeholders
Joe Wynne is a versatile Project Manager experienced in delivering medium-scope projects in large organizations that improve workforce performance and business processes. He has a proven track record of delivering effective, technology-savvy solutions in a variety of industries and a unique combination of strengths in both process management and workforce management.
Marketers know that it is not necessary to base your sales campaign on a complete and real description. When have you seen a commercial that is focused on an accurate description of a product? Not since they started. Instead, marketing campaigns focus on increasing the target group’s perceived value of the product.
In the same way, branding techniques--properly accomplished in your project--can help with:
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Improving the initial relationship with stakeholders (target group one)
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Finding better candidates for project workers (target group two)
You just have to think like a marketer. Take a look at the following two analyses.
Project Problem 1: Stakeholders are not naturally cooperative in your experience
Branding-Savvy Solution: Increase stakeholder’s perceived value of supporting your project. They will be more willing to help you the more they see benefit to themselves.
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Determine what they value now and emphasize how your project meets these needs.
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Communicate this information to stakeholders in early project communications.
Project Problem 2: You need the best workers out of (1) a very large candidate pool or (2) situations from where they are afraid to switch.
Branding-Savvy Solution: Increase target candidate’s perceived value of working in your project.
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Determine…
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"Great souls have wills; feeble ones have only wishes." - Chinese Proverb |