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Create Your Own PM Brand
Dave Prior, PMP, CST, MBA is an Agile Consultant for LeadingAgile, where he provides training and coaching organizations who are transitioning to agile.
As project leaders, a track record of success is important. But what often leads to greater opportunities is the impression we make on people while we are working with them and after we are gone. It is said that we spend upwards of 80 percent of our time communicating. By establishing and maintaining a personal brand, we can influence that communication and take control of the "noise" attached to it.
“Why?” I asked.
“Because I am my brand.”
Branding is a powerful thing. When applied to products, it creates a perception in the consumer’s mind and an expectation of what the product will provide. When truly successful, a consumer purchases more than just a product; they acquire an identity, a lifestyle.
Apple Inc.’s “I’m a Mac, I’m a PC” campaign is a great example. While it may not be true for everyone, it ‘s a safe bet that since that campaign began, new Mac users weren’t just buying a computer, they were buying a free pass to the cool, hip identity that actor Justin Long plays in those commercials.
But branding isn’t just for consumer goods and corporations. Celebrities and politicians have …
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"If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." - George Bernard Shaw |