Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
We Need More Power, Scotty!
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Kirk: “How long to re-fit?”
Scotty: “Eight weeks. But you don’t have eight weeks, so I’ll do it for you in two.”
Kirk: “Do you always multiply your repair estimates by a factor of four?”
Scotty: “How else to maintain my reputation as a miracle worker?”
Kirk: “Your reputation is safe with me.”
The land of IT is full of talented people. These skilled techno-teammates are akin to Scotty from the original Star Trek TV series--miracle workers that bust their humps to get the product operational in impossible timeframes (as was often the case when Mr. Scott pulled a well-timed rabbit out his engineering hat to save the Enterprise from some gigantic space monster or similarly calamitous situation). Kirk, Spock and the others took advantage of him and his abilities time and time again, and it was a rare occasion when he said he couldn’t do something or fabricate a fantastic solution.
Secretly, many of us want to be Scotty--saving the day at the last minute by using our brains and coming up with creative answers that bend the laws of physics and impress the captain (and of course us, the dedicated viewers, a.k.a. fellow employees). The problem is, our work associates also want us to be Scotty on a regular--if not accelerated--basis.
When you’ve got …
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"A noble spirit enbiggens the smallest man" - Jebediah Springfield |