Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Exploring Business Intelligence
Craig is based in Edmonton, Alberta, Canada and has worked with ProjectManagement.com for the last six years developing the various HEADWAY processes (Project, Change and Portfolio). He has hosted a series of webinars and is a business intelligence subject matter expert.
Business intelligence is a relatively new concept. While the term was originally coined back in the late 1950s, the discipline didn’t come into its own until the late 1990s. Given its limited history, as BI tries to find its place in the business world, it is experiencing typical growing pains and struggles much like a clumsy teenager often stumbles over their own unsteady feet. However, it also provides its practitioners with a world of opportunity to determine where they want it to go. I want to be able to support this. My goal with the Business Intelligence department is to explore the development and maturity of the discipline.
I have to be honest--I come at BI from a non-IT standpoint. Over the years, my views have been strongly influenced by the work I have done in a variety of areas including two other “intelligent” disciplines, Competitive Intelligence (CI) and Market Intelligence (MI). As well, I have a lot of experience working in social and market research, project management and consulting, all of which have contributed to my understanding of BI.
The strongest influencer has been my CI experience. A few years into my consulting life, I came across the term of CI and realized there was a specialty that governed much of the work I had been doing. Theoretically at least, CI is very similar to the BI process except the focus is different. Where CI …
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"A good composer does not imitate; he steals." - Igor Stravinsky |