Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Begin At The End
Every project has to have a clear end-goal or objective. The success of a project largely depends on how well the goal is defined at the beginning. This might be the most critical step, and it requires accurate data to help define the end result.
Without a clear end goal, the project probably will fail, or at best be minimally successful. It’s at this early stage that the battles among team members must be fought and resolved. There’s no better time to get a realistic assessment of the project and its potential for success. The more time spent at this stage understanding customer needs, scanning the competitive landscape, uncovering potential shows toppers, and determining the time and cost of the project, the higher the probability that your project will be a winner.
A study of 28 next-generation product-development projects at 14 high-tech companies found only four companies were successful in meeting their up-front expectations. Those that were successful put tremendous effort into developing a clear product map — covering markets, specifications, budgets, organizational issues and technology requirements. Maps were developed without any holes that competitors could exploit and with thorough market and technical data. For the companies that failed, their downfall could be traced to shortcomings in this initial definition phase.
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"You do not really understand something unless you can explain it to your grandmother." - Albert Einstein |