Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Product Qualities Approach, Agile Style
In many agile organizations, the product owner is responsible for setting the team’s priorities through the product backlog. Whether they want enhancements to in-house systems or shrink-wrapped products, product owners get input from customers and stakeholders to create product backlogs of prioritized features (or user stories). These backlogs contain functionality that can be estimated by developers and planned for releases.
While there’s nothing wrong with this approach of functions-first planning, I have come to believe it’s short-sighted in that it doesn’t place product qualities on equal pairing with functions. Currently in the agile community, there’s a tendency to focus too quickly on user-centric functionality instead of product qualities that can deliver real stakeholder value, often very quickly. Product owners who understand and leverage product qualities cannot only delight customers, but also help them achieve their organization’s business objectives.
This article provides a how-to for progressive change agents interested in delivering products that generate measurable business value for their customers and stakeholders. You’ll learn how product qualities differ from functions, how to identify the right ones, measure them and use improvements to drive business results. Along the way, I’ll demonstrate how to …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
We often take for granted the very things that most deserve our gratitude. - Cynthia Ozick |