Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Foundation of Data Collection
Craig is based in Edmonton, Alberta, Canada and has worked with ProjectManagement.com for the last six years developing the various HEADWAY processes (Project, Change and Portfolio). He has hosted a series of webinars and is a business intelligence subject matter expert.
Collection: The process by which you collect the data about a question you want to answer. In this third article in our series on business ntelliigence, we are going to focus on the collection of data. A good process is based on three key foundational pieces: Collecting data from a cross section of sources that include both primary and secondary data resources and doing so in a timely manner. It is important to take into account all three of these because without even one of these in place, your intelligence will come crashing down like a house of cards on a table next to an open window.
At this stage of our business intelligence cycle, we are looking at gathering the information but not analyzing it. People often have a tendency to jump into the analysis process, but it is a little too early for that step in the process to take place because we simply don’t have enough information. Much like in my last article, I would like to premise this discussion on the fact that I am viewing this entire business intelligence process from a very simplistic standpoint: Our organization has asked us to help them answer a question. The reality is often more complex; however, I will endeavor to keep the discussion at a high level.
The first foundational element is ensuring that my data collection involves the use of both primary and secondary sources. A primary source is a first-hand …
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