Managing Virtual Events

  ProjectsAtWork  

By creating an online environment for teams to collaborate and companies to interact with strategic partners and customers, virtual events have become an indispensable part of doing business for many companies. Here are best practices for planning and managing them.

A recent, market outlook report by the Virtual Edge Institute found that 70% of respondents — from  companies with more than $250 million in revenue — use virtual events and conferences as part of their marketing mix.  Given the current volatile economy, it comes as no surprise that companies are more reluctant these days to allocate marketing dollars to physical conferences and tradeshows.   

Virtual events take place within a highly interactive, online environment with rich content, multiple locations and webcast sessions.  Unlike their physical counterparts, virtual events can generate highly qualified leads for the organizer while providing the audience with a quick and easy way to collaborate, learn and network.  

As virtual event technology continues to evolve, so does the planning, methodology, and best practices behind it.  The best way to look at the planning process is by categorizing it into three stages:  pre-, during, and post-event.  The following summary outlines best practices within each stage for …

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