Lights, Camera, Disaster!

  Communications Management   ProjectsAtWork  

Corporate video projects are an increasingly popular way to communicate with customers, stakeholders and staff, but lacking core expertise many companies outsource the work — and introduce substantial risk, including the “producer-director dilemma.” Here are ways to minimize such headaches.

As new media explodes on the Internet, it’s becoming increasingly popular to prepare corporate videos as a way to communicate with customers, shareholders and staff. Studies have shown video to be a very effective medium to broadcast messages. With new technologies emerging all the time, the cost to broadcast video to the target keeps getting cheaper. So it makes a lot of sense for companies to take on video projects.

For many businesses, however, video remains outside their core expertise. Not having an internal A/V department at their disposal, they must turn to outside help to develop their video projects. What they find is, the video industry is filled with choices, ranging from very cheap to outrageously expensive.

Due to cost considerations, a popular choice for this type of work is to hire a freelance producer/director. This is one individual who wears two hats. On the surface, this seems to be a cost-effective solution. For one person's time, both roles are filled. That person finds the requisite talents and skills the video project requires, and “just …

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