CXO Corner

  Innovation   Leadership   ProjectsAtWork  

First, you must understand want you want to be as a company, and why your customers come to you. Then link your organization’s goals and priorities with those customer goals. Steven Rodin, chief executive officer of Storagepipe, explains what strategic focus means to him, and how he balances it with innovation.

One in an ongoing series of interviews with senior executives about driving value and delivering results through strategic execution, innovation and project leadership.

Given the high risk, high growth environment in the technology sector, business executives need to achieve core business goals while being adaptive to the macro competitive environment. How do you create and communicate executive-level strategy and goals to the organization in a way that everyone can relate and connect to seamlessly?

Steven Rodin serves as chief executive officer and president of Storagepipe, a leader in corporate data protection solutions. A seasoned executive with deep expertise in enterprise software solutions, Rodin is responsible for planning the company's growth and determining its strategic direction. He has more than 10 years experience in leading and managing high performing teams, sales and marketing, creating innovative technical solutions, deal execution and professional services.

Rodin says motivates and moves his company in desired directions by focusing…

Please log in or sign up below to read the rest of the article.