Project Management

Achieving the Impossible

Guy L. Smith
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What is often deemed impossible in the corporate world is really just an ingrained excuse for fear of change. High-performance teams can reframe what is possible by committing to these seven guideposts that provide motivation, structure and support to achieve great things.

The author and his team at Diageo North America have released a new book — If It's Not Impossible, It's Not Interesting: Leveraging Personal Experience to Create a High Performance Team— a compilation of 41 stories of overcoming personal obstacles to achieve the impossible. They are based on ‘The Seven Guideposts to Achieving the Impossible’ presented here.

It won’t take you long to recall the last time at work somebody resisted changing something. From the mundane and unimportant like changing the stationary, the look of the bulletin board, the type of coffee in the coffee machine or the traditional venue for the office holiday party to much more serious like changing the organization’s name, dropping a product line, merging to survive or closing regional offices.

How many times has someone said to you, “Oh, you can’t do that. In this organization that’s just impossible.” Workplace inertia is so common it is parodied everywhere, from popular TV shows to comic strips.

In part the impossible is held back by risk aversion and …


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"Man will occasionally stumble over the truth, but most times he will pick himself up and carry on."

- Winston Churchill

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