The 12-Week Year

  ProjectsAtWork  

The ubiquitous annual planning process is a trap. It is a barrier to high performance and it gets in the way of individuals and organization making things happen. We need to redefine a year. Here are three steps to achieve your goals, starting now, not later.

In an effort to improve, most companies and individuals will search for new ideas and strategies. They will seek out new marketing techniques, sales ideas, cost-cutting measures and customer service enhancements, hoping that these new approaches will deliver better results.

The number one factor holding individuals and entire companies back from achieving what they are truly capable of is not a lack of knowledge, intellect or information. It’s not some new strategy or idea. It’s not additional training. It’s not a larger network of “connected” people. It’s not hard work, natural talent or luck. Of course all these things help, they all play a factor, but they are not the things that make the difference.

You’ve no doubt heard the saying that knowledge is power. Knowledge is only powerful if you use it, if you act on it. It benefits no one unless the person acquiring the knowledge does something with it. And great ideas, well, great ideas are worthless unless they are implemented. The marketplace only rewards those ideas that get implemented. You can be smart, you can have access to lots of information and great …

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