The 'GO' Product Roadmap
Roman is a leading agile and lean product management expert. He trains and coaches product owners and product managers, and he helps companies create effective product management organizations. Roman is the author of Agile Product Management with Scrum.
A goal-oriented product roadmap is an agile planning tool that can help project leaders shift the conversation from tactical to strategic — from detailing features to agreeing on objectives and aligning stakeholders. Features are still provided, of course, but they are derived from the goals, which are measurable, not fuzzy.
A product roadmap is a high-level strategic plan that provides a longer-term outlook for a product. It serves to create a continuity of purpose, and it can help product managers and owners acquire funding for their product; set expectations, align stakeholders and prioritize; coordinate the development and launch of different products; and provide reassurance to the customer.
Unfortunately, many product managers and owners struggle with their roadmaps, as they are dominated by features that are often too detailed. This turns a roadmap into a tactical planning tool that competes with the Product Canvas or product backlog. What’s more, the features are sometimes regarded as a commitment by senior management rather than part of a high-level plan that is likely to change.
Faced with this situation, I have developed a new goal-oriented agile roadmap — the GO product roadmap, or “GO” for short. GO is based on my experience of teaching and coaching product managers and product owners, as well as using product …
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