A Sustainable Future

Aaron is the former editor of ProjectsAtWork.com

Organizations must fully integrate sustainability and social responsibility into their strategic goals and initiatives or they won’t survive the 21st Century. That’s the message from former PMI CEO Greg Balestrero, co-author of a new book that makes a compelling case for change, with a practical roadmap to see it through.

As the CEO of Project Management Institute from 2002 to 2011, Gregory Balestrero oversaw tremendous growth and global expansion of PMI membership, as well the development of four new credentials and 11 new standards. He also emerged as a leading advocate of corporate sustainability and social responsibility — a subject he remains passionate about as the Strategic Advisor for Leadership, Sustainability & Corporate Consciousness at International Institute for Learning.

When he retired from PMI, Balestrero said he was looking forward to a new chapter in his life. With the publication of Organizational Survival, he has literally written it. Co-authored with Nathalie Udo, the book provides a practical roadmap for companies to boost customer loyalty, profitability and growth through a commitment to social, economic, environmental and ethical values.

ProjectsAtWork chatted with Balestrero about why organizations must develop a strategy of sustainability today in order to compete in the future, how they can embrace the change necessary to make it…

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You may have to fight a battle more than once to win it.

- Margaret Thatcher