Project Management

Change In Action

Cynthia Owens
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The best way to get people to change is for them to see it in action. Actions express priorities, and people-centered design facilitates this by focusing not just on what will change but how and why. It is a collaborative, visual change model that encourages questions and addresses the values and behaviors that fuel real change.

It’s human nature for people to resist change. Team members have seen so many initiatives come and go that they’ve learned to sit back and watch to see which ones stick. They receive memos about new programs so frequently that they no longer believe what they read and in many cases they no longer read the email.

People-centered design flips the normal change model on its head to show the team as well as managers and executives that they are at the center of change. Putting people at the center focuses not just on what will change, but on how and why. People-centered design asks questions about how the change plan fits into the organization’s values and how behavior needs to change to make the plan successful. It activates change faster because managers and teams understand the change so they know how to take action and because they focus on the values and behaviors that fuel change.

I worked with one senior leader who needed to rapidly demonstrate improvements in the quality of work among team members who didn’t agree…


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