Project Management

Project Management Spreads Into New Turf

Susan Ladika
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Bruno Braz Golgher knew there had to be a more effective way to organize and run the events he offered at his restau- rant, Café com Letras, in Belo Horizonte, Brazil. Like many frustrated businesspeople, he turned to the internet. Eventually, Mr. Braz Golgher’s search led him to a book that covered project management for cultural events.

And since then, his business has never been the same. Everyone from the manager to the waiters to the cleaning crew has been indoctrinated in the wonders of project management.

No longer just the purview of the usual suspects like defense, construction and IT, project management practices are popping up in such diverse areas as interior design, tourism and even churches.

Organizations in unexpected sec- tors are discovering that tapping into project management helps them achieve their goals—and do it in a way that addresses that elusive mantra of better, faster, cheaper.

“It is getting tougher to get more done with less,” says Lisa DiTullio, principal of the consulting practice Lisa DiTullio & Associates, Cohasset, Massachusetts, USA. And an understanding of project manage- ment can make organizations become more effective as they use it to help deter- mine their top priorities and more efficient by taking a more disciplined approach to getting work done, she explains.

It may take …


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