Project Management

Creative Force: Unleash Your Team's Visionaries

Chauncey Hollingsworth

Though it has been studied and discussed for centuries, the creative process remains largely shrouded in mystery. Equally as cryptic is the project manager’s role in nurturing innovation among team members.

This is no esoteric question for scholars to ponder. All teams depend on bursts of original thinking—whether they’re designing special effects for a video game slated for a holiday release or figuring out how best to install a next-gen e-mail server with a minimum of system downtime.

Tapping a team’s collective power of innovation can improve morale, slash costs, save time and turn limited resources into renewable fountains of plenty.

Sometimes, though, teams get stuck in a rut. They fall into the same rote protocol, with brainstorming sessions leading nowhere and all those attempts at cutting-edge initiatives seeming stale.

So how can project managers help break their teams out of the doldrums?

“Project leaders can motivate unconventional thought first and foremost by creating the environment where creative thought can flourish,” says Alan E. Yue, PMP, president of PreNetSys, an IT and project management consultancy based in Honolulu, Hawaii, USA.

Innovation and creativity must be structured processes, says Mário Henrique Trentim, PMI-RMP, PMP, Department of Airspace Control, Brazilian Air Force, Recife, …


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"If you can't convince them, confuse them."

- Harry S. Truman

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