Topic Teasers Vol. 48: Irritating Web Design

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I’m a programmer, but this is my first agile team and first web design project. Even though I hear customer feedback is a big part of agile, my organization doesn’t have a process to allow for it beyond the opinions of the team members and a few surrounding employees. I’m sure some of my colleagues have ideas, but what kinds of things on websites are known to irritate the public in general?

A. As long as your website loads quickly and serves the basic function of allowing purchases, downloading data or providing product information for customers, it’s a successful website.

B. Customer loyalty, goodwill, purchasing your products and posting favorable comments on social media rest on your knowing what the public at large likes and dislikes. In the absence of company sponsored studies of your customers, rely on the internet and your own informal questioning of people with whom you come into contact.

C. Your new agile team will include members who are more experienced than you. They will show you how to keep the new website creation consistent with those of the past. It is more important to have it look and feel the same as it always has than for you to implement changes, even if they are customer driven.

D. Use your own personal preferences as a guideline for what you will agree to create for your portion of this new corporate website. …

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