What is the biggest problem that most teams face? That at the high level (value) or the low level (details), they don’t understand what the customer wants. In fact, let me take this a little further. This phenomenon happens to most teams and individuals not only when they are working on a project, but also in almost all activities they do...even in their personal lives!
For example, while I was planning a couples outing with one of my close friends, we thought that first we should identify the theme of the vacation: whether we want mountains, beaches, adventure or to relax in a spa resort. Hearing "spa" and "resort", my friend immediately suggested one that he had recently heard of. He searched for it in google, found the website, compared rates with five similar resorts, looked at all of the nearby places we could visit, how far the place is and how we would travel.
He was on the bookings page when he looked at me and asked how to spell my wife’s name so that he can key in the bookings. I just kept looking at him and didn’t answer anything. That’s when he realized that something was wrong. Another few seconds and I heard a clink! He realized that we were at the task of identifying and finalizing the theme, and that consulting everyone on the trip’s theme was still pending. Though it is the best idea, it may …
