Project Management

Piggyback Your Idea

Linda Rising and Mary Lynn Manns

When faced with procedural obstacles to introduce a new idea, change champions should look for a way to piggyback on well-accepted practices in the organization. If you can “market” a new idea as an add-on or a small improvement to an established practice, you are likely to meet less resistance.

We’re all being asked to do more with less these days. Consequently, when you have a new idea, it can be hard to find the time and energy to do all the things you know will help get the idea accepted by the organization.

All organizations have policies and procedures that are important for creating order and decreasing misunderstanding. It’s often necessary to follow some of these procedures to some degree to create a place for a new idea. This can take a lot of time and become frustrating because the idea can get caught in inertia.

But organizations also have established practices that, over time, have become well accepted and could be used to help bring in the new idea. If you can market a new idea as an add-on to one of these practices, you are likely to bypass some of the rules and procedures it would take to introduce the idea as something completely new and different.

After all, in many cases the new idea is just another way to help people do their current work. Promoting it as an entirely new initiative can generate a lot of hoopla and apprehension. It…

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