Slashing Risks with User Experience Engineering
Just over a year ago, Capital One acquired Adaptive Path--one of the most prominent User Experience Engineering (UX) firms of the recent years. About the same time, Accenture acquired Fjord, another UX leader; and IBM is on track to grow their in-house UX team to more than a 1,000 people. So what does "UX" really mean, and why should PMs pay attention?
Even though, the term “user experience” was coined in the 1990s, today's UX has grown past its original applications in product design and website development. It is now a standalone discipline with a clear set of methods and wide spectrum of application--from enterprise applications and industrial equipment to consumer products and mobile apps.
Risk Reversal: Is it Even Possible?
A recent PMI study notes that 37 percent of projects fail due to a slip in requirements management. So agile development came into existence, because it allows project teams to adapt and succeed in the face of changing requirements. But what if we take most of this volatility out of user requirements? What if you could “magically” extract the knowledge out of your key stakeholders and flesh out all of the screens of your app in just a few days?
What if you could also do this with your end users? Your key stakeholders may be a bit too close to an app, and when development is complete and the app is
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