Revisiting the 8 I's of Infinite Innovation

Braden Kelley is an innovation and change specialist, the author of Stoking Your Innovation Bonfire, an InnovationExcellence.com co-Founder, and is the creator of the Change Planning Toolkit™ and a book on the best practices and next practices of organizational change (January 2016 release).

  Innovation  

Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in uncovering potential insight. But innovation is all about value and each of the definitions, frameworks and models out there only tell part of the story of successful innovation.

I’ve been talking for a while now about how crucial value is to innovation. It is no consequence as a result that value sits at the center of my definition of innovation:

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.”

In this definition, you will see that I draw a distinction between useful and valuable, and I develop it further in my book Stoking Your Innovation Bonfire:

“Often, usefulness comes from what a product or service does for you, and value comes from how it does it. If you’re looking to truly deliver innovative products and services into the marketplace, then once you succeed at the designing and developing the ‘what,’ don’t forget to also focus on achieving excellence in the ‘how.’”

One of my favorite examples of the “useful …

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