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Letting Go Of GMO
The U.S. appetite for food free of genetically modified organisms (GMOs) has gone from a growing fad to a trend. Sales of non-GMO-labeled products grew 28 percent in 2013 to about US$3 billion, according to market research firm Nielsen. The project teams tasked with shepherding these products to market must negotiate a tricky, time-consuming process of securing—and verifying—the right ingredients.
Currently, 64 countries, including Australia, China and the entire European Union, require GMO labeling. While the United States is not one of them, that could soon change.
As U.S. consumers have become increasingly concerned about the rising number of genetically modified ingredients in their foods, both government and industry have taken notice—and taken action. The state of Vermont passed a mandatory GMO-labeling law in April, and major food companies, including Ben & Jerry’s and General Mills, have launched projects to reformulate products to be GMO-free.
“We felt like this was something Ben & Jerry’s ought to be a leader on,” Chris Miller, Ben & Jerry’s activism manager, told the Burlington Free Press.
When Whole Foods, the leading U.S. retailer of natural and organic foods, declared it would require all GMO-containing products to be labeled as of 2018, it marked a tipping point for many food …
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"We cling to our own point of view, as though everything depended on it. Yet our opinions have no permanence; like autumn and winter, they gradually pass away." - ChuangTzu |