Motivation Through Education: The Promise of Corporate Training

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Career Development   Talent Management  

Many tech companies want the latest and greatest talent for their staff--and go to special lengths to get these individuals. The unfortunate side effect is that this tactic ostracizes existing employees, eventually creating perceptions of inequality and unfairness within the organization to the point where associates don’t perform as well--and even seek employment elsewhere.

Although it may be in a corporation’s best interest to stay current with technology and be ready for the next “big thing,” there is considerably more to be gained by an organization that turns its energies inward and instead focuses its attention on its current workforce. Just as a company makes calculated purchases to create a technical infrastructure and designs it to be adaptable to future changes, it also needs to develop a special process to keep its employees fresh and ready for change, while also building their loyalty to the organization.

The Learning Edge
Promotion, compensation and reward strategies work well in keeping many workers happy in their position, but they don’t do enough to encourage their personal growth--nor are they designed to improve the status of the organization.

An organization that wants to keep its staff members for the long term needs to demonstrate its desire to treat them as important components of the business operation--while also …

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