Digital Strategy vs. Digital Transformation

Braden Kelley is an innovation and change specialist, the author of Stoking Your Innovation Bonfire, an InnovationExcellence.com co-Founder, and is the creator of the Change Planning Toolkit™ and a book on the best practices and next practices of organizational change (January 2016 release).

  Change Management   Innovation   Organizational Project Management   Strategy  

In my article Digital Transformation: The Time is Now, we looked at the accelerating pace of change, the case for digital transformation and our evolving interactions with technology. We also asked a simple question: Are you ready to do business in a digital way for the digital age?

In our digital age, all companies must change how they think; change how they interact with customers, partners and suppliers; and change how the business works inside. Customer, partner and supplier expectations have changed, and a gap is opening between what they expect from their interaction with companies, and what those companies are currently able to deliver. Companies must immediately work to close this expectation gap or the entire business is at risk.

There are groups of digital natives out there that are extremely capable, have greater access to capital than ever before, and are very likely to re-imagine your business and your entire industry from the ground up if you don’t start making the necessary changes in your business to eliminate the opportunity.

If they attack, they will do it with a collection of digital strategies that utilize the power of the digital mindset to more efficiently and effectively utilize the available people, tools and technology—and to design better, …

Please log in or sign up below to read the rest of the article.