The Digital Requirements of the Digital PM

Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.

  Career Development  

Even though a “digital” project manager may have the distinction of having a bit more panache in their title (similar descriptors have appeared on job boards for the same position, such as web project manager, web producer and digital producer…no doubt there are a half dozen more), they are at their core project managers.

Additional technical credentials can help them own the “digital” part of their role, particularly when it comes to knowing tricks of the trade and having enough expertise to speak to an IT project team without masking their lack of knowledge on the components needed for any given task at hand. Admittedly, they cannot be a Jack of all trades with every technical project, but those with the right experience can focus their energies on appropriately matched efforts and integrate themselves well with other members’ qualifications.

A digital project manager, aside from having project management skills and a technical background, may also need to display strength in how they employ and incorporate tools and techniques into the project processes of a more digitally driven world. The following skills are some of the ones you may need if you take on the mantle of a digital project manager…

Writing and Editing
Content produced by a PM is important in all steps of the project; however, in a digital project it may …

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