Best Practices in BRM (Part 3): Justify Funding on Strategic Value
Continued from Part 1 and Part 2, this is the third of six articles on best practices in benefits realization management and its integration into project governance. In the BRM discipline, projects and programs are aligned with strategic objectives to generate verifiable value. This happens through three stages: benefits identification, benefits realization and benefits sustainment.
“The successful man is the average man, focused.”
— Unknown
Why
It’s easy to get entangled in a myriad of projects with limited, nebulous strategic value. This leaves teams overworked and disengaged, and keeps the organization from developing. Focusing all efforts on the few projects with the greatest strategic value can propel the business forward, and get teams engaged. And that’s a key component of BRM.
PMI actually found that BRM helps firms waste two-thirds less money on projects that don't deliver any real value. In the current climate, boards of directors, shareholders and regulators are pushing for ever-increasing accountability. Allocating funding on a standardized, objective basis serves as a strong confirmation of due diligence.
Also, in demonstrating that they’re indeed focusing on its stated priorities, the executive leadership team gains confidence, trust and engagement from their employees.
How
Once the strategic objectives,
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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons." - Douglas Adams |




