If success goes to those who can innovate the fastest, how do we nurture innovation? The basics are simple to understand—but difficult to implement and stick with in the face of adversity. We need to create an environment that encourages experimentation while also tolerating, investigating and learning from the inevitable failures.
It may sound easy, but executives and shareholders demand results, not “learning opportunities.” We need an approach that fosters experimentation and learning in a defendable way, with a bias for results. To innovate faster than our competitors, we need to maximize our learning potential. This means that by design, 50% of our experiments should fail since we are seeking knowledge expansion, not validation of things we already know. The trick is keeping people engaged and motivated when half of their experiment time is spent failing.
It starts with leadership and cascades down to a shared mindset of team members. Leaders need to be transparent about their own mistakes and learning moments. They need to model the desired behavior, share what they have learned and their new plan of action.
These can be strategic learnings (“Our European market testing has been poor, we are reworking the price options”) or personal (“Feedback on my presentation to investors indicated I was too technical; I need to find simpler
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