An Introduction to Ideation 2.0 in Practice

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Topics: Citizen Development

For a long time, addressing software needs has been the responsibility of IT departments, with ideas for new or improved applications typically ending up in a backlog of IT demand. Given the often-constrained capacity of the IT team, they must continually prioritize their efforts, which inevitably means some ideas get deprioritized and pushed to the bottom of the backlog.

What is Ideation 2.0?
The verb ideate comes from the Greek verb idein, which means “to see” (Merriam-Webster, n.d.).

This approach eases the burden on the IT department by empowering the business to mature ideas and kick off the process of creating eventual solutions. Done correctly, this will eliminate effort and the often-lengthy time frames associated with pitching an underdeveloped idea to IT. In addition, it will have the added benefit of reducing the burden of upfront paperwork and evidence.

Ordinarily, the IT team would want a level of detail for the solution that may yet to have been broadly considered or articulated. This slows down the process further, often resulting in scope creep and an underdeveloped solution being built. Given the inherent suitability of citizen development platforms for this purpose, Ideation 2.0 presents an approach that combines brainstorming and real-time developing, which enables organizations to drive significant value in condensed time frames.

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