Who Needs to Know?
When I first started work no one talked to me about corporate strategy. It was something that happened many layers above me and it had no impact on the work I was doing.
But things change. And now they change so fast and frequently that employees at all levels need to not only understand strategy, but potentially impact it. Yet many organizations still operate as though strategy is exclusively the concern of the top few executive layers of the business. That’s a problem.
Fundamentally the concept of corporate strategy hasn’t changed in the 30 years since I joined the work force. Executives still determine the vision and direction for the organization and fund investments that are designed to help them achieve that vision. But there are now many more factors applying pressure on the ability to execute on that strategy—technological advancements, greater competition, higher and faster evolving customer expectations. As a result, the ability to deliver on a strategy without having to adjust and adapt is all but gone. Successful organizations today are the ones that can adapt the quickest to those factors and do so with minimal amounts of disruption. And that’s why anyone working on projects needs to have not only an understanding of the organization’s direction and priorities, but also must be empowered to influence them.
Strategy and projects
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I see where one young boy has just passed 500 hours sitting in a treetop. There is a good deal of discussion as to what to do with a civilization that produces prodigies like that. Wouldn't it be a good idea to take his ladder away from him and leave him up there?
- Will Rogers