Project Management

How the North Pole is Innovating During Disruption

Andy Jordan is President of Roffensian Consulting S.A., a Roatan, Honduras-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at [email protected]. Andy's new book Risk Management for Project Driven Organizations is now available.

North Pole airport has never been busier. Santa Airlines has put on countless additional flights this year to bring in thousands upon thousands of additional elves (and of course, they have had to bring in the construction materials and workers to build more housing for all those elves). Then there’s the extra food requirements, which have resulted in more kale at the North Pole than anyone thought possible (elves are pretty healthy, apparently).

Why is all of this happening? Well, it is Santa’s response to the economic turmoil that the world is experiencing this year. With supply chains still not fully recovered from the pandemic, food and energy prices under significant upward pressure, and inflation reaching levels that instill vertigo in an elf, Santa had to dramatically replan his portfolio of investments for the year.

He was determined that his customers—the children—wouldn’t suffer because of problems that weren’t their fault, so he put his plans for a dedicated North Pole 5G network on hold, delayed Mrs. Claus’ new kitchen (you can imagine how well that went down) and decided not to treat himself to a new red Ferrari. All those funds were diverted to the Elf Expansion Initiative to increase toy production dramatically.

With all this going on, I was lucky that Santa was still able to schedule my annual trip to see him. …


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