Data Mining Explained

Author: Rhonda Delmater and Monte Hancock

ISBN: 1-55558-231-1

The first book for managers and technical professionals that explains in an accessible way how data mining drives next-generation customer relationship strategies, Data Mining Explained is a true manager's guide to customer-centric business intelligence. It helps technically proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, this book describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining.

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