 020 Identify Time Sensitivity
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Task 010 - Develop Key Messages
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Outputs |
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Advice and Examples from Subject Matter Experts |
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Role Apportionment Weights |
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Templates for this Process |
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Templates for this Stage |
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Index |
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Description
Based on the Change Story, you and the communication expert develop key change messages and determine who is best positioned to communicate each one. The key messages are eventually tailored to the target audience and timed in a relevant manner for each of these audiences. Some messages are intended...
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Outputs
Advice and Examples from Subject Matter Experts
Role Apportionment Weights
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You may have to fight a battle more than once to win it. - Margaret Thatcher |
