Apr 19, 2019 12:56 PM
Replying to Keith Novak
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Start by defining the qualities that differentiate good vs. bad outputs. These could be things like the number of sales campaigns supported, success rate, or flow time. These are Key Performance Attributes (KPAs). Typically you will have a few. The direct or indirect measures of these attributes are called Key Performance Indicators (KPIs). Although they might not seem measurable, advertising agencies do this for very subjective subjects so it can be done. You can at least rate them such as on a scale of 1-5 for bad to good.
To measure the overall process quantitatively, you would combine those variables into a single value. That can be done as simply as using a kiveat/radar chart and finding the total area, by weighting the individual variables and combining them, or using fuzzy logic to combine dissimilar variables which sounds more complicated than it is.
