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First of all you need to managing resources and delegating the tasks accordingly. You all are mature enough to understand such things what is right or wrong. You are going to apply project management skills.
So there should not be any kind of conflict in each of you. Marketing as well as technical persons will work per their profession so it will not impact on project.
Make sure decide first that finish date of this project.
The level of governance required in a startup is less than in a well established company but there needs to be some planning, monitoring & control to ensure you don't become insolvent!
If you are launching a new product or service, you may wish to take some lessons from Eric Ries's Lean Startup...
You are almost always more likely to achieve your goal if you have a plan, than if you just hope for luck and divine inspiration. At its core, a plan is a vector. The difference between a vector in math and a scalar, is that a vector has a direction. Working as a team is the same way. You can work hard, or you can all be aligned in the same direction.
I've seen people go overboard too and start creating forms that they don't know how they will use yet, schedule templates before a conceptual product, and a bunch of other "administrivia" too. You don't want to be that person.
If however you as a executive team cannot figure out how to be somewhat self-disciplined in an agreed upon way, how to you expect to manage a larger team if the plan gets off the ground?
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