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Design Thinking

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
The December PM Network brings an article on Design Thinking

What is your opinion about this approach in projects?

Is there any advantage to using this approach?
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Peter Ambrosy Weinheim, Germany
From my point if view the key advantage of this creativity approach is the user-centric focus to derive solutions and foster idea finding. I use it especially in the UI and mobility domain.
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1 reply by Luis Branco
Dec 11, 2019 4:29 AM
Luis Branco
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Dear Peter
Thank you for participating in this reflection and for your opinion.

Do you want to tell us about the results obtained using this approach?
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Thomas Walenta Global Project Economy Expert Hackenheim, Germany
For me design thinking is another perspective of bringing discipline to a project. As a (project) manager you should know about it. It is not a silver bullet.

Design thinking, systems thinking, problem solving, lateral thinking, critical thinking, project planning, data driven decision making and other buzzwords are different in approaches and tackle all the same: how do we create more certainty. Which is a question about emotions, not facts by the way.

And design thinking offers good advice here since it is human centric.
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1 reply by Luis Branco
Dec 08, 2019 1:45 PM
Luis Branco
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Dear Thomas
Thank you for participating in this reflection and for your opinion.

In projects where you are a manager, do you often use this approach?

Do you want to tell us about the results obtained using this approach?
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Luis -

Like all other methods and tools, Design Thinking is well suited to some contexts and not to others. It also needs to be implemented correctly in order to solve problems or build good products - like most tools, it can be misused.

Kiron
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1 reply by Luis Branco
Dec 08, 2019 1:48 PM
Luis Branco
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Dear Kiron
Thank you for participating in this reflection and for your opinion.

In which contexts do you recommend using this approach?

What are your recommendations on how Design Thinking should be implemented?
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dec 08, 2019 10:24 AM
Replying to Thomas Walenta
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For me design thinking is another perspective of bringing discipline to a project. As a (project) manager you should know about it. It is not a silver bullet.

Design thinking, systems thinking, problem solving, lateral thinking, critical thinking, project planning, data driven decision making and other buzzwords are different in approaches and tackle all the same: how do we create more certainty. Which is a question about emotions, not facts by the way.

And design thinking offers good advice here since it is human centric.
Dear Thomas
Thank you for participating in this reflection and for your opinion.

In projects where you are a manager, do you often use this approach?

Do you want to tell us about the results obtained using this approach?
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dec 08, 2019 12:43 PM
Replying to Kiron Bondale
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Luis -

Like all other methods and tools, Design Thinking is well suited to some contexts and not to others. It also needs to be implemented correctly in order to solve problems or build good products - like most tools, it can be misused.

Kiron
Dear Kiron
Thank you for participating in this reflection and for your opinion.

In which contexts do you recommend using this approach?

What are your recommendations on how Design Thinking should be implemented?
...
1 reply by Kiron Bondale
Dec 08, 2019 2:55 PM
Kiron Bondale
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Luis -

New or revised products would be a good target for design thinking, especially if those are complex products with needs and wants from multiple stakeholders.

I would suggest that the team and organizational culture in which this is practiced needs to encourage experimentation as well as empowerment of the team.

Kiron
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Keith Novak Tukwila, Wa, United States
Reading the principles of Design Thinking, it's a rebranded form of Systems Thinking/ systems engineering. It's a top down approach of first understanding the problem and developing alternate solutions prior to downselecting the preferred approach, elaborating on the solution, validating the solution, and verifying the results.
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2 replies by Luis Branco and Thomas Walenta
Dec 08, 2019 2:17 PM
Luis Branco
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Dear Keith
Thank you for participating in this reflection and for your opinion.

In projects where you are a manager, do you often use this approach?

Do you want to tell us about the results obtained using this approach?
Dec 12, 2019 1:58 AM
Thomas Walenta
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Keith,

in my understanding design thinking differs from systems thinking in several ways:

- DT is human centric, ST is more an engineering approach to a system
- DT includes looking at solutions being technical viable and economically realistic, ST does not have this limitation
- DT uses prototyping, ST may be not

Both share that there is a problem space and a solution space, but ST could start after the problem is laid out, DT not.
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dec 08, 2019 1:50 PM
Replying to Keith Novak
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Reading the principles of Design Thinking, it's a rebranded form of Systems Thinking/ systems engineering. It's a top down approach of first understanding the problem and developing alternate solutions prior to downselecting the preferred approach, elaborating on the solution, validating the solution, and verifying the results.
Dear Keith
Thank you for participating in this reflection and for your opinion.

In projects where you are a manager, do you often use this approach?

Do you want to tell us about the results obtained using this approach?
avatar
Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Dec 08, 2019 1:48 PM
Replying to Luis Branco
...
Dear Kiron
Thank you for participating in this reflection and for your opinion.

In which contexts do you recommend using this approach?

What are your recommendations on how Design Thinking should be implemented?
Luis -

New or revised products would be a good target for design thinking, especially if those are complex products with needs and wants from multiple stakeholders.

I would suggest that the team and organizational culture in which this is practiced needs to encourage experimentation as well as empowerment of the team.

Kiron
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1 reply by Luis Branco
Dec 09, 2019 4:42 AM
Luis Branco
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Dear kiron
Thanks for this tip

What makes design thinking, in your opinion, an innovative approach?
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Keith Novak Tukwila, Wa, United States
Luis,
I use it very extensively when managing projects. It all boils down to understanding the problem well enough that you can determine the difference between solution approaches to find the best fit.

It doesn't matter whether it is engineering design, training development, office processes, or organizational management. All require tailoring the solution to the problem to find the best fit. Once you have established that architectural level concept of the project, when things don't go as planned, you understand the qualities of the solution necessary to realign the plan to the problem.

One cautionary note is that when you shift from pure engineering to consider people as part of the solution, you must have empathy. People don't respond based purely on the laws of physics. That requires considering not only how the solution addresses the underlying problem, but also how the solution approach impacts individuals contributing to the solution. The ideal technical solution might not be a good fit for the team asked to do the work.
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1 reply by Luis Branco
Dec 09, 2019 4:50 AM
Luis Branco
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Dear keith
Thanks for your comment

Instead of a problem perspective approach, a solution perspective approach
Very interesting

Do you usually involve people in finding the solution?
What people do you usually involve?
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dec 08, 2019 2:55 PM
Replying to Kiron Bondale
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Luis -

New or revised products would be a good target for design thinking, especially if those are complex products with needs and wants from multiple stakeholders.

I would suggest that the team and organizational culture in which this is practiced needs to encourage experimentation as well as empowerment of the team.

Kiron
Dear kiron
Thanks for this tip

What makes design thinking, in your opinion, an innovative approach?
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1 reply by Kiron Bondale
Dec 09, 2019 8:10 AM
Kiron Bondale
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I don't know that I'd consider it necessarily innovative - it is more about creating a deep empathy-based connection to all the potential users of a product, service or result and then using that knowledge with short feedback loops to build good outputs.

Just as most of what is in the Manifesto for Agile Software Development is "common sense" the same might be said about Design Thinking.

Kiron
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