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Design Thinking

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
The December PM Network brings an article on Design Thinking

What is your opinion about this approach in projects?

Is there any advantage to using this approach?
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"Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly 98 million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea..."

- Douglas Adams

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