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Design (obsession with design) and project management

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
What does design mean to you (including software projects)?

Should design be a constant concern of project managers?

How to put design on top of the projects we manage?
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Vincent Guerard Coach - Trainer - Speaker - Advisor| Freelance Mont-Royal, Quebec, Canada
I think a PM should be concern about design since it is closely related to the usability of the product of the project.

There are many aspects to its beauty, UX, facility of usage, access to name a few.
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1 reply by Luis Branco
Jan 12, 2020 4:23 PM
Luis Branco
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Dear Vincent
Thank you for participating in this reflection and for your opinion.

We absolutely agree with what you wrote: "I think a PM should be concerned about design since it is closely related to the usability of the product of the project"
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Jan 12, 2020 2:08 PM
Replying to Luis Branco
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Dear Kiron
Thank you for sharing your thoughts with us.

What about the design that revolutionizes the way we think about the product, service and that surprises us by its BEAUTY, FUNCTIONALITY and that changes our LIFE?
That really is product/service/result-specific. Design delighters will certainly be a valuable differentiator in some contexts, but not in others.

Kiron
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1 reply by Luis Branco
Jan 12, 2020 4:25 PM
Luis Branco
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Dear Kiron
Thanks for sharing your opinion with us
For example, is usability, in your opinion, design?
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Joao Sarmento Senior Project/Program Manager| UNITEL Luanda, Luanda, Angola
Hi Luís,

As in most things in life, balance is the key. A PM should neither overlook design or overstretch effort in it. Design effort should be aligned with the project goals.

Reminiscing design reminds me of Steve Jobs and his influence in Pixar movies, NeXT computers or Apple's products. Do you think he was right to invest so much in design and quality?

Another idea is that an awfully looking car that is really economic, pratical, easy to use, fast and at a fair price. Do you think most clients will buy it?
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1 reply by Luis Branco
Jan 12, 2020 4:30 PM
Luis Branco
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Dear João
Thank you for participating in this reflection and for your opinion.

I think exactly like Steve Jobs when it comes to design.
He was the one who pulled Aplle out of the swamp (where he seems to be walking again :-))

Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor :-)
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 12, 2020 2:52 PM
Replying to Vincent Guerard
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I think a PM should be concern about design since it is closely related to the usability of the product of the project.

There are many aspects to its beauty, UX, facility of usage, access to name a few.
Dear Vincent
Thank you for participating in this reflection and for your opinion.

We absolutely agree with what you wrote: "I think a PM should be concerned about design since it is closely related to the usability of the product of the project"
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 12, 2020 3:57 PM
Replying to Kiron Bondale
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That really is product/service/result-specific. Design delighters will certainly be a valuable differentiator in some contexts, but not in others.

Kiron
Dear Kiron
Thanks for sharing your opinion with us
For example, is usability, in your opinion, design?
...
1 reply by Kiron Bondale
Jan 13, 2020 8:39 AM
Kiron Bondale
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Nearly all quality requirements can be addressed under the broad umbrella of "design" - usability being just one of those.

Kiron
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 12, 2020 4:18 PM
Replying to Joao Sarmento
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Hi Luís,

As in most things in life, balance is the key. A PM should neither overlook design or overstretch effort in it. Design effort should be aligned with the project goals.

Reminiscing design reminds me of Steve Jobs and his influence in Pixar movies, NeXT computers or Apple's products. Do you think he was right to invest so much in design and quality?

Another idea is that an awfully looking car that is really economic, pratical, easy to use, fast and at a fair price. Do you think most clients will buy it?
Dear João
Thank you for participating in this reflection and for your opinion.

I think exactly like Steve Jobs when it comes to design.
He was the one who pulled Aplle out of the swamp (where he seems to be walking again :-))

Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor :-)
...
1 reply by Stéphane Parent
Jan 13, 2020 10:39 AM
Stéphane Parent
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"Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor".

And yet, Volvo was exactly that type of car: not pretty, reliable, efficient.
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
The whole project can be really cool .... it can be beautiful

But .... only if we take the design very seriously ... explicitly ... from the beginning
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
How can we promote DESIGN AWARENESS?
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Tiago Romao Project Manager - PfMP | PgMP | PMP | ACP | PBA | CBAP | CSM | MSc.| Altice Portugal | Meo Sobreda, Setubal/Almada, Portugal
Design itself is very "subjective" word and activity. Design for X implies different layers of "design" e.g. design for manufacturing, design for cost, design for testing, etc. etc.

Since the idea to conception, every step may be a project, managed by a "project manager".

Projects exist to make things (digital and physical) happen.

At project management level, requirements are provided and defined with all the stakeholders that work/collaborate with it
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1 reply by Luis Branco
Jan 13, 2020 3:37 PM
Luis Branco
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Dear Tiago
Thank you for participating in this reflection and for your opinion.

Design on iphone and its applications was present at all stages of the project.

Who set the requirements?
Are designers present and actively contributing at all stages of the project?
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
Jan 12, 2020 4:25 PM
Replying to Luis Branco
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Dear Kiron
Thanks for sharing your opinion with us
For example, is usability, in your opinion, design?
Nearly all quality requirements can be addressed under the broad umbrella of "design" - usability being just one of those.

Kiron
...
1 reply by Luis Branco
Jan 13, 2020 3:40 PM
Luis Branco
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Dear Kiron
Thanks for your feedback

We agree when writing: "Nearly all quality requirements can be addressed under the broad umbrella of" design "- usability being just one of those"

When you are a project manager puts all the requirements under the broad umbrella of "design"?
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