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Design (obsession with design) and project management

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
What does design mean to you (including software projects)?

Should design be a constant concern of project managers?

How to put design on top of the projects we manage?
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Steve Ratkaj Ontario, Canada
Since the PM is ultimately responsible for the success of the project, including project objectives and outcomes, they should be cognizant of the design objectives of any product/ deliverable. More importantly, they should have experienced and knowledgeable technical staff that they can implicitly trust to ensure those objectives will be met.
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1 reply by Luis Branco
Jan 13, 2020 9:53 AM
Luis Branco
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Dear Steve
Thank you for participating in this reflection and for your opinion.

We agree with: "More importantly, they should have experienced and knowledgeable technical staff that they can implicitly trust to ensure those objectives will be met"
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 9:13 AM
Replying to Steve Ratkaj
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Since the PM is ultimately responsible for the success of the project, including project objectives and outcomes, they should be cognizant of the design objectives of any product/ deliverable. More importantly, they should have experienced and knowledgeable technical staff that they can implicitly trust to ensure those objectives will be met.
Dear Steve
Thank you for participating in this reflection and for your opinion.

We agree with: "More importantly, they should have experienced and knowledgeable technical staff that they can implicitly trust to ensure those objectives will be met"
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Stéphane Parent Self Employed / Semi-retired| Leader Maker Prince Edward Island, Canada
Jan 12, 2020 4:30 PM
Replying to Luis Branco
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Dear João
Thank you for participating in this reflection and for your opinion.

I think exactly like Steve Jobs when it comes to design.
He was the one who pulled Aplle out of the swamp (where he seems to be walking again :-))

Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor :-)
"Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor".

And yet, Volvo was exactly that type of car: not pretty, reliable, efficient.
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1 reply by Luis Branco
Jan 13, 2020 10:46 AM
Luis Branco
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Dear Stéphan
Volvo cars made and sold in Europe (aside from safety concerns) have always had a spectacular design
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Stéphane Parent Self Employed / Semi-retired| Leader Maker Prince Edward Island, Canada
Design scope under agile becomes a difficult question. On the one hand, you only want to design the minimum viable product. Yet, there are design artifacts that are difficult to evolve through iterations (databases come to mind). How do we balance doing valuable design and enough design? (They are not necessarily the same.)
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2 replies by Luis Branco
Jan 13, 2020 10:52 AM
Luis Branco
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Dear Stephan
Excellent question is raised by you: "Design scope under agile becomes a difficult question"

Is this why the agile development approach is "doomed" to software development?

Or, in MVP the design must be taken into consideration.
Jan 13, 2020 11:05 AM
Luis Branco
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Dear Stéphan
And if it is software development to deliver to a client (if it is available to fund projects where the development approach is agile) design must necessarily be present
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 10:39 AM
Replying to Stéphane Parent
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"Regarding the car to which you refer ... I would not put my mass there ... neither as a consumer nor as an investor".

And yet, Volvo was exactly that type of car: not pretty, reliable, efficient.
Dear Stéphan
Volvo cars made and sold in Europe (aside from safety concerns) have always had a spectacular design
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 10:42 AM
Replying to Stéphane Parent
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Design scope under agile becomes a difficult question. On the one hand, you only want to design the minimum viable product. Yet, there are design artifacts that are difficult to evolve through iterations (databases come to mind). How do we balance doing valuable design and enough design? (They are not necessarily the same.)
Dear Stephan
Excellent question is raised by you: "Design scope under agile becomes a difficult question"

Is this why the agile development approach is "doomed" to software development?

Or, in MVP the design must be taken into consideration.
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 10:42 AM
Replying to Stéphane Parent
...
Design scope under agile becomes a difficult question. On the one hand, you only want to design the minimum viable product. Yet, there are design artifacts that are difficult to evolve through iterations (databases come to mind). How do we balance doing valuable design and enough design? (They are not necessarily the same.)
Dear Stéphan
And if it is software development to deliver to a client (if it is available to fund projects where the development approach is agile) design must necessarily be present
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 5:55 AM
Replying to Tiago Romao
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Design itself is very "subjective" word and activity. Design for X implies different layers of "design" e.g. design for manufacturing, design for cost, design for testing, etc. etc.

Since the idea to conception, every step may be a project, managed by a "project manager".

Projects exist to make things (digital and physical) happen.

At project management level, requirements are provided and defined with all the stakeholders that work/collaborate with it
Dear Tiago
Thank you for participating in this reflection and for your opinion.

Design on iphone and its applications was present at all stages of the project.

Who set the requirements?
Are designers present and actively contributing at all stages of the project?
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Jan 13, 2020 8:39 AM
Replying to Kiron Bondale
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Nearly all quality requirements can be addressed under the broad umbrella of "design" - usability being just one of those.

Kiron
Dear Kiron
Thanks for your feedback

We agree when writing: "Nearly all quality requirements can be addressed under the broad umbrella of" design "- usability being just one of those"

When you are a project manager puts all the requirements under the broad umbrella of "design"?
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