Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
Luis
Not always, but we usually associate the buildings with meaningful names that means something to the owners. For example, we are currently building a seniors community for a non-for-profit client and we gave the buildings names like: Sequoia, Hawthorn, Maple.
So its not a metaphor per say but a meaningful name that relates to the client.
RK
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1 reply by Luis Branco
Jan 29, 2020 2:17 PM
Luis Branco
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Dear Rami
Thank you for participating in this reflection and for your opinion
A compelling metaphor is "history" in a picture / portrait of five words or less
I worked on several important projects
At some point, it became clear that a succinct metaphor / image ... coming out of the heart is worth a thousand words
Saving Changes...
Stéphane ParentSelf Employed / Semi-retired| Leader MakerPrince Edward Island, Canada
My experience is very similar to Rami. Projects are given names that are usually meaningful but sometimes whimsical.
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1 reply by Luis Branco
Jan 29, 2020 2:21 PM
Luis Branco
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Dear Stéphane
Thank you for participating in this reflection and for your opinion
A provocative, powerful, indelible metaphor = definitive in communication
Tip: this is worth days of your precious time
Saving Changes...
LORI WILSONRETIRED - Technical Project Manager| RETIRED - LifePoint HealthClarkston, Wa, United States
Hello Luis: Our projects are always named specifically for the software or other type of implementation. I have never associated projects with a metaphor before. I like how Rami associated building names that meant something to the owners though.
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1 reply by Luis Branco
Jan 29, 2020 2:28 PM
Luis Branco
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Dear Lori
Thank you for participating in this reflection and for your opinion
Until I realized the importance of a metaphor associated with my projects (and of course the team), I didn't even put that issue on my agenda ...
Now I "demand" that any project team I'm working with spend a good time with the metaphor
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Jan 29, 2020 12:25 PM
Replying to Rami Kaibni
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Luis
Not always, but we usually associate the buildings with meaningful names that means something to the owners. For example, we are currently building a seniors community for a non-for-profit client and we gave the buildings names like: Sequoia, Hawthorn, Maple.
So its not a metaphor per say but a meaningful name that relates to the client.
RK
Dear Rami
Thank you for participating in this reflection and for your opinion
A compelling metaphor is "history" in a picture / portrait of five words or less
I worked on several important projects
At some point, it became clear that a succinct metaphor / image ... coming out of the heart is worth a thousand words
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1 reply by Rami Kaibni
Jan 29, 2020 3:53 PM
Rami Kaibni
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Luis
I know what a metaphor is but thanks for the reminder :-)
RK
Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Jan 29, 2020 1:09 PM
Replying to Stéphane Parent
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My experience is very similar to Rami. Projects are given names that are usually meaningful but sometimes whimsical.
Dear Stéphane
Thank you for participating in this reflection and for your opinion
A provocative, powerful, indelible metaphor = definitive in communication
Tip: this is worth days of your precious time Saving Changes...
Luis BrancoCEO| Business Insight, Consultores de Gestão, LdªCarcavelos, Lisboa, Portugal
Jan 29, 2020 1:43 PM
Replying to LORI WILSON
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Hello Luis: Our projects are always named specifically for the software or other type of implementation. I have never associated projects with a metaphor before. I like how Rami associated building names that meant something to the owners though.
Dear Lori
Thank you for participating in this reflection and for your opinion
Until I realized the importance of a metaphor associated with my projects (and of course the team), I didn't even put that issue on my agenda ...
Now I "demand" that any project team I'm working with spend a good time with the metaphor Saving Changes...
Senior Projects Manager | Field & Marten AssociatesNew Westminster, British Columbia, Canada
Jan 29, 2020 2:17 PM
Replying to Luis Branco
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Dear Rami
Thank you for participating in this reflection and for your opinion
A compelling metaphor is "history" in a picture / portrait of five words or less
I worked on several important projects
At some point, it became clear that a succinct metaphor / image ... coming out of the heart is worth a thousand words
Luis
I know what a metaphor is but thanks for the reminder :-)
RK
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1 reply by Luis Branco
Jan 30, 2020 5:19 AM
Luis Branco
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Dear Rami
Thank you for your opinion
I just wanted to reinforce what, from a certain point on, became clear to me :-)
In medium to large sized projects, I use them. Smaller ones, sometimes.
Metaphors serve a purpose, and when well used/applied they help converge stakeholders towards common goals, provides a base for internal branding (sometimes it even becomes an official thing) and it provides a sense of belonging/ownership to everyone gravitating around it.
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1 reply by Luis Branco
Jan 30, 2020 5:24 AM
Luis Branco
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Dear John Thank you for participating in this reflection and for your opinion
I fully agree with what you have written about the power of using a metaphor
Is there any reason to do this only for medium to large sized projects?
Saving Changes...
George FreemanThought Leader | Author | Architect| Florida, United States
Luis,
I think metaphors get used more to describe the “state of” or “characteristic of” a project. For instance:
- A Skunkworks project that is now ready for the smell test.
- A Rocketship project that you are going to have a hard time landing.
- Critical Mass (variant meaning), a project that is about to implode under its own weight.
Other ideas?
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1 reply by Luis Branco
Jan 30, 2020 5:46 AM
Luis Branco
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Dear George
Thank you for participating in this reflection and for your opinion
I fully agree with what you wrote: "I think metaphors get used more to describe the" state of "or" characteristic of "a project"
They can also be used in relation to the outcome of the project
- The school that gives you wings
Or in relation to the way you work, Jack Welch's famous metaphor: Work-out
Metaphors for project names were commonly used by my last client for confidential initiatives. The metaphor acted almost as an inside joke for those who "needed to know".
Kiron
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1 reply by Luis Branco
Jan 30, 2020 5:49 AM
Luis Branco
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Dear Kiron
Thank you for participating in this reflection and for your opinion
In your opinion, can metaphors also be used for other purposes?
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