Jan 26, 2021 2:32 PM
Replying to Keith Novak
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It is definitely a buzzword since it's being marketed as a brand name to create a buzz. Whether it is more than just a buzzword depends on brand differentiation.
I haven't quite figured out what PMI's branding strategy is for Citizen Development. Grassroots development isn't a new concept, nor are software development tools that are more user friendly.
PMI is definitely marketing the name, but whether they are promoting tools or a efficient development model, and how it fits with project management as a body of knowledge has so far escaped me.