Project Management

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Project as a temporary endeavor versus a long-term view

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Raju Rao Founder & Principal| Xtraplus Learning & Consulting Chennai, Tn, India
We are used to defining a project as a temporary endeavor. How does this map with the concept of an outcome-based approach for project management? This is currently being espoused by many PM standards. What about viewing a project in terms of its total product or service life cycle versus only the project life cycle? How does the concept of a project tie in with a longer-term view of sustainability?

Any thoughts?
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