Product Marketing Plans

Christopher Taylor Sr. Project Manager| CITI Fund Services Columbus, Oh, United States

I am a new product manager for services at a software company. They are slowly getting the message that services is where customers and vendors will gain better ROI.

I am trying to learn about marketing planning and processes. Is there a website or book that might be useful?

Thanks for reading this posting.
ct

Posted: Feb 8, 2001 5:14 AM

Please login or join to reply

Product Marketing Plans

Sponsors

Vendor Events

Guessing is not a strategy: How to build decision velocity with AI and real-time data

Newsletters