Project Management

Please login or join to subscribe to this thread

Is business value the same as customer satisfaction?

linkedin twitter facebook   Business Analysis   Ethics   Strategy  
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
If we look closely at the business models of banks, energy distribution, telecommunications operators (my list goes on and on), what do we find?

Are these companies concerned about satisfying their customers?
Sort By:
< 1 2 3 >
avatar
Khai Ng. IT PMO | IT Project Manager| TTGROUP Hanoi, Viet Nam
I think most companies have to concern about satisfying their customers. But the degree of concern depends on each company's competitive advantages.
...
1 reply by Luis Branco
Feb 19, 2023 8:00 AM
Luis Branco
...
Dear Khai
Thank you for your opinion
What I have seen is that most large companies are less and less concerned with their customers' satisfaction.
Am I misinterpreting the situation?
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 16, 2023 11:12 AM
Replying to Thomas Walenta
...
Dear Luis,

sometimes adding value to business (in the view of a CEO) might result in increased business satisfaction. And sometimes increased business satisfaction will correlate with customer satisfaction, but is there a cause/effect?
I know that some CEOs do not care how customers feel once they contributed to revenue and profit targets.
And I have seen customers satisfied though they receive dis-benefits, e.g. loss of jobs and income, less freedom of decision making, delays - but less than announced (this is a matter of stakeholder engagement or change management).

On the other hand, decreased customer satisfaction may lead to side effects on other business like reputation damage.

And even customer satisfaction has multiple facets, depending on whom you ask on customer side - users or executives.

So, no again, customer satisfaction and business value are not the same, and often not even related.
Dear Thomas
Thank you for your opinion

When, in the context of projects, one speaks of "adding value to the business" it means: "it depends"

Residually the customer is part of the list.
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 16, 2023 12:11 PM
Replying to Kiron Bondale
...
Customer satisfaction is an indirect input into creation of business value if that satisfaction results in more business, referencebility, etc.

It is not the only creator of business value, however.

Kiron
Dear Kiron
Thank you for your opinion

We are increasingly witnessing the creation and/or change of business models in which the customer is not taken into account.

I believe that organizations are forgetting the lessons of the "father of management": Peter Drucker
avatar
Abolfazl Yousefi Darestani Manager, Quality and Continuous Improvement| Hörmann-TNR Industrial Doors Newmarket, Ontario, Canada
Feb 16, 2023 9:27 AM
Replying to Luis Branco
...
Dear Abolfazl
Thank you for participating in this reflection and for your opinions.

When, in project management, you address the topic: "Adding value to the business", is there, in your opinion, any relationship with customer satisfaction?
I would say, yes. It may. depends on the nature of the business.
...
1 reply by Luis Branco
Feb 19, 2023 8:45 AM
Luis Branco
...
Dear Abolfazl
Thank you for your opinion
What I have seen lately is the change in business models in which the weakest link is the customer
What's going to happen to the car industry? (not to mention telecommunications, banking, energy supply, etc...)
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 16, 2023 2:45 PM
Replying to Verónica Elizabeth Pozo Ruiz
...
Business value comprehends multiple aspects, such as employees, money, customers, and mainly societal value.
So, we can say that customer satisfaction is part of this concept because if the company gives customer value as products or services that satisfy their needs adequately, this will derivate in high-level customer satisfaction.
Dear Verónica
Thank you for participating in this reflection and for your opinions.

Most companies are changing their business model, leaving customers in last place and, in some cases, without being minimally interested in customer satisfaction.
avatar
Sreeraj Menon Principal Program Manager| Amazon Alexa Seattle, Wa, United States
Love this question, because it is super important and helped wake my brain to ponder!

To the question "Is business value the same as customer satisfaction?"

I strongly believe they are very much related! Since a business is only successful if you have customers buying your product/service, and recommending it to others, the "value" needs to be clear to the customers. Customers are "satisfied"if they got the "value" they were looking to gain from the product or service.

To many of your points above - I do agree that it is not that simple to gain the buy-in from all the players in a company/business to align to the above statement.

e.g. there are roles where the responsibility is to "satisfy" the "shareholders", or to provide "quality" on the product that "satisfies" a specific customer demand, or that "satisfaction" is subjective.

But as long as they are all considered as "customers" and the "value" is the general term for achieving the "Satisfaction", we can make the business successfully grow and provide more value and take the "satisfaction" to "strong satisfaction" and excitement!
...
1 reply by Luis Branco
Feb 20, 2023 3:58 AM
Luis Branco
...
Dear Sreeraj
Thank you for participating in this reflection and for your opinions.

What I have seen is that most large companies are less and less concerned with their customers' satisfaction.

Am I misinterpreting the situation?
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 16, 2023 8:15 PM
Replying to Stéphane Parent
...
Customer satisfaction is but one dimension of quality, based on a defined criterion.

Business value is the difference between the cost of of a business product, service or result and its perceived worth.
Dear Stéphane
Thank you for your opinion
Is the "customer satisfaction" dimension present in business models? (new and/or changed)
...
1 reply by Stéphane Parent
Feb 19, 2023 9:13 AM
Stéphane Parent
...
I've worked in both public service and private industry, I find customer satisfaction--gathered through surveys--to be a prominent metric for business, project and individual performance goals.
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 16, 2023 8:53 PM
Replying to Khai Ng.
...
I think most companies have to concern about satisfying their customers. But the degree of concern depends on each company's competitive advantages.
Dear Khai
Thank you for your opinion
What I have seen is that most large companies are less and less concerned with their customers' satisfaction.
Am I misinterpreting the situation?
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 17, 2023 9:07 AM
Replying to Abolfazl Yousefi Darestani
...
I would say, yes. It may. depends on the nature of the business.
Dear Abolfazl
Thank you for your opinion
What I have seen lately is the change in business models in which the weakest link is the customer
What's going to happen to the car industry? (not to mention telecommunications, banking, energy supply, etc...)
avatar
Stéphane Parent Self Employed / Semi-retired| Leader Maker Prince Edward Island, Canada
Feb 19, 2023 7:56 AM
Replying to Luis Branco
...
Dear Stéphane
Thank you for your opinion
Is the "customer satisfaction" dimension present in business models? (new and/or changed)
I've worked in both public service and private industry, I find customer satisfaction--gathered through surveys--to be a prominent metric for business, project and individual performance goals.
...
1 reply by Luis Branco
Feb 19, 2023 9:27 AM
Luis Branco
...
Dear Stephane
It was? We agree.
Is it currently?
I have my doubts

In this reflection, I am not even going to talk about the public service and/or public companies
< 1 2 3 >

Please login or join to reply

Content ID:
ADVERTISEMENTS

"In the real world, the right thing never happens in the right place and the right time. It is the job of journalists and historians to make it appear that it has."

- Mark Twain

ADVERTISEMENT

Sponsors