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Is business value the same as customer satisfaction?

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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
If we look closely at the business models of banks, energy distribution, telecommunications operators (my list goes on and on), what do we find?

Are these companies concerned about satisfying their customers?
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 19, 2023 9:13 AM
Replying to Stéphane Parent
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I've worked in both public service and private industry, I find customer satisfaction--gathered through surveys--to be a prominent metric for business, project and individual performance goals.
Dear Stephane
It was? We agree.
Is it currently?
I have my doubts

In this reflection, I am not even going to talk about the public service and/or public companies
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1 reply by Stéphane Parent
Feb 19, 2023 10:26 AM
Stéphane Parent
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I can only speak to my own experience, Luis. Customer satsifaction was and still is an important measure of quality in the various lines of business I worked over the last ten years.
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Stéphane Parent Self Employed / Semi-retired| Leader Maker Prince Edward Island, Canada
Feb 19, 2023 9:27 AM
Replying to Luis Branco
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Dear Stephane
It was? We agree.
Is it currently?
I have my doubts

In this reflection, I am not even going to talk about the public service and/or public companies
I can only speak to my own experience, Luis. Customer satsifaction was and still is an important measure of quality in the various lines of business I worked over the last ten years.
...
1 reply by Luis Branco
Feb 20, 2023 4:17 AM
Luis Branco
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Dear Stephane

In the mid-80s of the last century, I had the opportunity to participate in a program whose object was the implementation of a strategic objective of a large company operating worldwide: "Being a leader in dedication to the customer. Leadership in dedication to the customer means reaching a level of customer satisfaction above 80% in the products and services sold"

I haven't heard anything so explicit about customer satisfaction in a long time.
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Anton Oosthuizen Senior Business Analyst / Project Manager| Self Employed Pretoria, Gauteng, South Africa
Talking as a customer I'd say that is a definite NO.
Talking as a consultant I'd say that is a definite NO.
Talking as a PM I'd sat that is a defintite NO.
Talking as a BA I'd say that is a defintite NO.

That does not mean that value is never related to customer satisfaction but the starting point is hardly ever customer satisfaction. Sometime they do meet though. I can list 100 examples of bad customer experiences yet the companies crank out new (improved) apps, functions and systems at an alarming rate.
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1 reply by Luis Branco
Feb 20, 2023 4:02 AM
Luis Branco
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Dear Anton

Thank you for participating in this reflection and for your opinions.

I liked what you wrote: "That does not mean that value is never related to customer satisfaction but the starting point is hardly ever customer satisfaction"
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 17, 2023 1:10 PM
Replying to Sreeraj Menon
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Love this question, because it is super important and helped wake my brain to ponder!

To the question "Is business value the same as customer satisfaction?"

I strongly believe they are very much related! Since a business is only successful if you have customers buying your product/service, and recommending it to others, the "value" needs to be clear to the customers. Customers are "satisfied"if they got the "value" they were looking to gain from the product or service.

To many of your points above - I do agree that it is not that simple to gain the buy-in from all the players in a company/business to align to the above statement.

e.g. there are roles where the responsibility is to "satisfy" the "shareholders", or to provide "quality" on the product that "satisfies" a specific customer demand, or that "satisfaction" is subjective.

But as long as they are all considered as "customers" and the "value" is the general term for achieving the "Satisfaction", we can make the business successfully grow and provide more value and take the "satisfaction" to "strong satisfaction" and excitement!
Dear Sreeraj
Thank you for participating in this reflection and for your opinions.

What I have seen is that most large companies are less and less concerned with their customers' satisfaction.

Am I misinterpreting the situation?
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 20, 2023 12:48 AM
Replying to Anton Oosthuizen
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Talking as a customer I'd say that is a definite NO.
Talking as a consultant I'd say that is a definite NO.
Talking as a PM I'd sat that is a defintite NO.
Talking as a BA I'd say that is a defintite NO.

That does not mean that value is never related to customer satisfaction but the starting point is hardly ever customer satisfaction. Sometime they do meet though. I can list 100 examples of bad customer experiences yet the companies crank out new (improved) apps, functions and systems at an alarming rate.
Dear Anton

Thank you for participating in this reflection and for your opinions.

I liked what you wrote: "That does not mean that value is never related to customer satisfaction but the starting point is hardly ever customer satisfaction"
avatar
Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Feb 19, 2023 10:26 AM
Replying to Stéphane Parent
...
I can only speak to my own experience, Luis. Customer satsifaction was and still is an important measure of quality in the various lines of business I worked over the last ten years.
Dear Stephane

In the mid-80s of the last century, I had the opportunity to participate in a program whose object was the implementation of a strategic objective of a large company operating worldwide: "Being a leader in dedication to the customer. Leadership in dedication to the customer means reaching a level of customer satisfaction above 80% in the products and services sold"

I haven't heard anything so explicit about customer satisfaction in a long time.
avatar
Latha Thamma reddi Sr Product and Portfolio Management (Automation Innovation)| DXC Technology Mckinney, Tx, United States
Thanks for sharing.
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