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Generative AI (e.g., ChatGPT) Content Spamming—Concerns

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George Freeman Thought Leader | Author | Architect| Florida, United States
Maybe this is old news, but I’m seeing content generated from chatbots showing up in discussion postings and article comments. The content pattern is evident and replicable through, for instance, ChatGPT.

Unfortunately, this is happening on platforms across the content universe. Where should the “line be drawn”? (a question in general, not pointed at this platform).
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
George -

to clarify, are you concerned about:

a) Someone using a tool like ChatGPT, generating content, tweaking it and posting it?

b) Someone using a tool like ChatGPT, generating content and posting it "as is" without verification or fine tuning?

c) An actual chat bot using AI capabilities to post without human intervention?

If it is "c", I'd be surprised that it is possible in this community as I thought there was some validation of user account information to be able to post content?

Kiron
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1 reply by George Freeman
Dec 08, 2023 10:47 AM
George Freeman
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Hi Kiron,

My concern relates to: A & B

a) Someone using a tool like ChatGPT, generating content, tweaking it and posting it?

b) Someone using a tool like ChatGPT, generating content and posting it "as is" without verification or fine tuning?
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George Freeman Thought Leader | Author | Architect| Florida, United States
Dec 08, 2023 10:43 AM
Replying to Kiron Bondale
...
George -

to clarify, are you concerned about:

a) Someone using a tool like ChatGPT, generating content, tweaking it and posting it?

b) Someone using a tool like ChatGPT, generating content and posting it "as is" without verification or fine tuning?

c) An actual chat bot using AI capabilities to post without human intervention?

If it is "c", I'd be surprised that it is possible in this community as I thought there was some validation of user account information to be able to post content?

Kiron
Hi Kiron,

My concern relates to: A & B

a) Someone using a tool like ChatGPT, generating content, tweaking it and posting it?

b) Someone using a tool like ChatGPT, generating content and posting it "as is" without verification or fine tuning?
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Rami Kaibni
Community Champion
Senior Projects Manager | Field & Marten Associates New Westminster, British Columbia, Canada
George, I hear your concerns but I personally would be more concerned about B & C as those could be alarming for many reasons.

Regarding concern A, if someone seeks info from ChatGBT, verifies it, take some input from it to compliment a response, post or discussion, I don't see a problem with that. This is not any dfferent than using Google or Wikipedia. I personally occasionaly do that and quite honestly I learned a lot how to write better and it opened my eyes to new information. The info is out there whether it is on ChatGBT, or elsewhere.
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1 reply by George Freeman
Dec 08, 2023 1:35 PM
George Freeman
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Hi Rami,

On concern A: I agree with you if someone “takes some input/knowledge provided by ChatGBT to enrich a human expert response,” but isn’t there a difference when someone “takes content from ChatGBT, makes minor content/formatting edits, and then represents it as a human expert response”?

The lines get blurry. But you can also use tools to test for content generated by a chatbot. In addition, you can look at other patterns, such as “repetitive post timing,” wherein you can see a user generating long-outlined content in short intervals against varying questions/subjects.

If we, speaking in the “general we,” dilute the “human expert opinion” value proposition. Then, we have made a significant step toward surrendering knowledge growth as we know it.
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George Freeman Thought Leader | Author | Architect| Florida, United States
Dec 08, 2023 11:38 AM
Replying to Rami Kaibni
...
George, I hear your concerns but I personally would be more concerned about B & C as those could be alarming for many reasons.

Regarding concern A, if someone seeks info from ChatGBT, verifies it, take some input from it to compliment a response, post or discussion, I don't see a problem with that. This is not any dfferent than using Google or Wikipedia. I personally occasionaly do that and quite honestly I learned a lot how to write better and it opened my eyes to new information. The info is out there whether it is on ChatGBT, or elsewhere.
Hi Rami,

On concern A: I agree with you if someone “takes some input/knowledge provided by ChatGBT to enrich a human expert response,” but isn’t there a difference when someone “takes content from ChatGBT, makes minor content/formatting edits, and then represents it as a human expert response”?

The lines get blurry. But you can also use tools to test for content generated by a chatbot. In addition, you can look at other patterns, such as “repetitive post timing,” wherein you can see a user generating long-outlined content in short intervals against varying questions/subjects.

If we, speaking in the “general we,” dilute the “human expert opinion” value proposition. Then, we have made a significant step toward surrendering knowledge growth as we know it.
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1 reply by Rami Kaibni
Dec 08, 2023 1:49 PM
Rami Kaibni
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I don’t disagree with your rationale, George. Copy and Paste is not the way to go for sure!
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Rami Kaibni
Community Champion
Senior Projects Manager | Field & Marten Associates New Westminster, British Columbia, Canada
Dec 08, 2023 1:35 PM
Replying to George Freeman
...
Hi Rami,

On concern A: I agree with you if someone “takes some input/knowledge provided by ChatGBT to enrich a human expert response,” but isn’t there a difference when someone “takes content from ChatGBT, makes minor content/formatting edits, and then represents it as a human expert response”?

The lines get blurry. But you can also use tools to test for content generated by a chatbot. In addition, you can look at other patterns, such as “repetitive post timing,” wherein you can see a user generating long-outlined content in short intervals against varying questions/subjects.

If we, speaking in the “general we,” dilute the “human expert opinion” value proposition. Then, we have made a significant step toward surrendering knowledge growth as we know it.
I don’t disagree with your rationale, George. Copy and Paste is not the way to go for sure!
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Kiron Bondale Retired | Mentor| Retired Welland, Ontario, Canada
George -

Unfortunately with current AI tools we are lacking a "watermark" capability for text such that it is obvious when content has been wholly or partially based on AI generated results.

Right now, the only clues for "b" would be the tone of the language used or obvious hallucinations generated by the AI. "A" on the other hand is much trickier to detect, especially in online communities where the depth of detail is fairly shallow.

In the near term, calling out folks who seem to be committing AI "faux pas" 1:1 might be the best option until online communities start to develop and publish guidelines for appropriate usage.

Kiron
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1 reply by Ian Whittingham
Dec 11, 2023 6:46 PM
Ian Whittingham
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You’ve raised a really important issue, Kiron, one which is not getting nearly enough serious attention from generative AI tech companies. In fact, I think it’s a problem that they have no incentive to find a solution for and will not be solved properly without the coercion of appropriate regulation and legal remedy.

I've been advocating for digital forensic watermarking since the release by OpenAI of DALL-E 2, in April 2022, to solve the problem of (1) provenance i.e. explicitly identify who originated the content and when? and (2) attribution i.e. explicitly identify who owns the legal right to the content? Digital sampling in the music industry is now accepted as a legitimate component of the process of creating a piece of music. This only happened because an artist who uses the sample must acquire legal permission from the copyright holder. I’ve read the arguments against attempting to do something similar to cover content created by generative AI, which has either been published verbatim as original content or embedded within other content.

If generative AI outputs could be logged in a similar way to the ledger records in blockchain transactions I think this might provide a means of implementing the kind of digital forensic watermarking that needs to be applied to generative AI content. Unfortunately, this is way beyond my technical competence, but I hope that among our AI tech overlords there is one who will solve this in a truly ethical and responsible way--although I’m not holding my breath on that happening any time soon.

I recommend reading this short article from the MIT Technology Review, “Why watermarking AI-generated content won’t guarantee trust online.” It is a very good summary of the challenges to implementing the watermarking of generative AI content, especially the six questions or criteria that it must meet in order to be effective https://www.technologyreview.com/2023/08/0...i-trust-online/
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Keith Novak Tukwila, Wa, United States
When I see posts with the typical ChatGPT format or from members prone to posting them frequently, I just scroll past. Perhaps they were edited, perhaps not. The data used to generate that post is probably very high level theory and includes little of the personal experience I find valuable. I can use search engines myself without assistance.

On the other hand, many questions are very poorly thought out and do not merit a great deal of effort to help answer. Experimenting with a chat bot and learning writing tips in the process to provide general inputs to those questions seems like good usage.

I would suggest that the next level of using AI as a writing aid is taking the 7-10 two sentence bullet type paragraphs and condensing those to half the words or less. Let the tool suggest content but then develop a more focused message, and add the context of your own personal experience to make it more relevant.
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Luis Branco CEO| Business Insight, Consultores de Gestão, Ldª Carcavelos, Lisboa, Portugal
Dear George
This topic is interesting and brought it to our reflection and debate.

Thank you for sharing your concerns

For those who felt fatigued by AI, this question is really curious

When Google came along, many people spoke out saying that it was necessary to analyze the content very carefully and validate it with other posts.

Today, practically no one talks about the validity of the information provided by Google and/or on Google.

The same will happen with the responses generated by artificial intelligence programs.

Let's imagine that I use https://aiassistant.pmi.org/ to generate an answer to a question posed here in this forum and/or to write an article (I'm not saying that I do), would there be any harm in the world?

For me, the worrying thing is that people stop thinking and blindly trust the answers given to them by AI programs. But what will happen is no less true
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1 reply by George Freeman
Dec 11, 2023 9:57 AM
George Freeman
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Hi Luis,

A search engine (e.g., google) renders sites/web pages/content that match your query/question. Although the pattern search and ranking algorithms are open to bias, the delivered link/abstract simply points you to content that you can review with scrutiny.

However, generative AI attempts to deliver “factual information” from your query/question based upon what? [A] Based on foundational knowledge provided by whom. [B] Based on learned knowledge retrieved from where and validated by what (e.g., non-transparent scoring algorithms, content reviewers, etc.).

Regarding your statement, “Would there be any harm to the world?”

- Take forums such as PMC, whose value proposition is derived from the expert opinion of humans who provide feedback based on the intellectual evaluation of one’s vocational and life experience.

- Now take the Generative AI content that provides facts based on an aggregation of…who knows.

Doesn’t it seem likely, over time, that expert knowledge that is based on the whole of human experience will become diluted, that is, watered down, as aggregated AI-based knowledge pronounces and propagates its truth through believed non-biased means?

Bottom Line: Our “economy of knowledge” will become bankrupt when society demands “its truth” through means absent the intellectual human experience.
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Mashhood Ahmed Project Manager - PMO| PMAssistant.ai Edmonton, Canada
Tools like "Engage AI" on LinkedIn can draft a response to LinkedIn posts, in friendly, funny, disagree, question etc. It a new norm, that we have to live with :) Unfortunately.
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George Freeman Thought Leader | Author | Architect| Florida, United States
Dec 10, 2023 3:01 AM
Replying to Luis Branco
...
Dear George
This topic is interesting and brought it to our reflection and debate.

Thank you for sharing your concerns

For those who felt fatigued by AI, this question is really curious

When Google came along, many people spoke out saying that it was necessary to analyze the content very carefully and validate it with other posts.

Today, practically no one talks about the validity of the information provided by Google and/or on Google.

The same will happen with the responses generated by artificial intelligence programs.

Let's imagine that I use https://aiassistant.pmi.org/ to generate an answer to a question posed here in this forum and/or to write an article (I'm not saying that I do), would there be any harm in the world?

For me, the worrying thing is that people stop thinking and blindly trust the answers given to them by AI programs. But what will happen is no less true
Hi Luis,

A search engine (e.g., google) renders sites/web pages/content that match your query/question. Although the pattern search and ranking algorithms are open to bias, the delivered link/abstract simply points you to content that you can review with scrutiny.

However, generative AI attempts to deliver “factual information” from your query/question based upon what? [A] Based on foundational knowledge provided by whom. [B] Based on learned knowledge retrieved from where and validated by what (e.g., non-transparent scoring algorithms, content reviewers, etc.).

Regarding your statement, “Would there be any harm to the world?”

- Take forums such as PMC, whose value proposition is derived from the expert opinion of humans who provide feedback based on the intellectual evaluation of one’s vocational and life experience.

- Now take the Generative AI content that provides facts based on an aggregation of…who knows.

Doesn’t it seem likely, over time, that expert knowledge that is based on the whole of human experience will become diluted, that is, watered down, as aggregated AI-based knowledge pronounces and propagates its truth through believed non-biased means?

Bottom Line: Our “economy of knowledge” will become bankrupt when society demands “its truth” through means absent the intellectual human experience.
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