Generative AI (e.g., ChatGPT) Content Spamming—Concerns

Artificial Intelligence

George Freeman Thought Leader | Author | Architect| Florida, United States

Maybe this is old news, but I’m seeing content generated from chatbots showing up in discussion postings and article comments. The content pattern is evident and replicable through, for instance, ChatGPT.

Unfortunately, this is happening on platforms across the content universe. Where should the “line be drawn”? (a question in general, not pointed at this platform).

Posted: Dec 8, 2023 9:58 AM

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Ian Whittingham Managing Director| Calixo Consulting Golden Cross, East Sussex, United Kingdom

Dec 08, 2023 5:03 PM

Replying to Kiron Bondale

...

George -

Unfortunately with current AI tools we are lacking a "watermark" capability for text such that it is obvious when content has been wholly or partially based on AI generated results.

Right now, the only clues for "b" would be the tone of the language used or obvious hallucinations generated by the AI. "A" on the other hand is much trickier to detect, especially in online communities where the depth of detail is fairly shallow.

In the near term, calling out folks who seem to be committing AI "faux pas" 1:1 might be the best option until online communities start to develop and publish guidelines for appropriate usage.

Kiron

You’ve raised a really important issue, Kiron, one which is not getting nearly enough serious attention from generative AI tech companies. In fact, I think it’s a problem that they have no incentive to find a solution for and will not be solved properly without the coercion of appropriate regulation and legal remedy.

I've been advocating for digital forensic watermarking since the release by OpenAI of DALL-E 2, in April 2022, to solve the problem of (1) provenance i.e. explicitly identify who originated the content and when? and (2) attribution i.e. explicitly identify who owns the legal right to the content? Digital sampling in the music industry is now accepted as a legitimate component of the process of creating a piece of music. This only happened because an artist who uses the sample must acquire legal permission from the copyright holder. I’ve read the arguments against attempting to do something similar to cover content created by generative AI, which has either been published verbatim as original content or embedded within other content.

If generative AI outputs could be logged in a similar way to the ledger records in blockchain transactions I think this might provide a means of implementing the kind of digital forensic watermarking that needs to be applied to generative AI content. Unfortunately, this is way beyond my technical competence, but I hope that among our AI tech overlords there is one who will solve this in a truly ethical and responsible way--although I’m not holding my breath on that happening any time soon.

I recommend reading this short article from the MIT Technology Review, “Why watermarking AI-generated content won’t guarantee trust online.” It is a very good summary of the challenges to implementing the watermarking of generative AI content, especially the six questions or criteria that it must meet in order to be effective https://www.technologyreview.com/2023/08/0...i-trust-online/

Posted: Dec 11, 2023 6:46 PM

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Generative AI (e.g., ChatGPT) Content Spamming—Concerns

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