To me it looks like an obvious match: of course, you are going to see AI integrated into NCLC solutions because it is so much easier to manage the various parameters of a somewhat closed platform than create and maintain a solution based on an open-ended blend of technologies, libraries, etc.!!
A fashion issue, then? Okay, but then how much can you do in terms of "digital transformation" with chatGPT as compared to NCLC platforms? Or are people simply distracted? Saving Changes...